About me

Hi, I'm Tuula, currently a graphic designer and content producer. I was born and raised mainly in Helsinki, but today I live happily in the open spaces of South Ostrobothnia. I've also spent several years looking at life outside Finland.

My love for Finland, the Finnish language and traditions is reflected in my products. Although Finnishness is often perceived as rigid and melancholic, I find us to be often funny, outspoken and humorous – our humor just happens to be often dark and we need a little space of our own.

My inspiration for my products comes from Finnishness and Finnish traditions, which I modernize in a fresh and colorful way. I design products in Finnish because there is already so much available in English. I want my products to evoke positive emotions and make you smile, sometimes even laugh.

My products are made to order, so no excess ends up in landfills. The products are produced responsibly and without sweatshops and they are printed in Europe. My products are not only for Finns, but also for everyone who feels a connection to Finland or wants to get to know Finnishness, whether you are a Finn living abroad or an expat in Finland.

My work stems from my love for Finland, and I welcome you to my online store!

If you are interested in my graphic design services or want to read more about me, visit my company website at viimadesigns.com .